Out of Order Watches was born in February 2013, the day when co-founder Riccardo Torrisi finds himself having to repair an iconic and precious timepiece purchased with enormous sacrifices and, in all honesty, not enough funds to make it look like it was before it fell. Inspired by the timeless appeal of items such as a pair of washed jeans or a leather jacket embellished by the passage of decades, he wondered why watches could not share the same philosophy.
Riccardo Torrisi joins two experts in the field - Claudio Dalla Mora and Dario Ceolotto - and, working side by side, the trio creates a unique brand that blends the sophisticated manufacture of high-level watches, with the characteristic finish "Damaged in Italy" - patented by them, which adds even more character to the final product. Out of Order Watches competes in the "high-end" market offering a unique vision of vintage watches with the passionate precision of skilled craftsmen and expert watchmakers. You will never find two identical pieces of Out of Order Watches. Each is, thanks to the craftsmanship, in fact a unique piece.
So don’t worry about wearing your Out of Order watch wherever you go: we love being part of the action.
NEW YORK CITY, CONSOLIDATION OF EXISTING RELATIONS AND STUDY OF NEW LIMITED EDITIONS AND NEW MODELS.
Curiosity: Riccardo and Claudio, in order to be able to return home, had to stand in the queue for 4 hours, in the rain, in order to be able to carry out a Covid test valid for the return to Italy. During this unexpected event, they devised a new model that will soon be available.
Bayda Edition, limited edition exclusive for middle East - 10 pieces burned in 4 minutes. The first Out of Order that features a Dial with Arabic numbering and sandblasted using real Sahara Sand and equipped with True alligator Strap.
Out of Order has been chosen by UFC to be their Watches' Brand Partner of one of the latest worldwide fight (Sunday, March 7th - 2021) which has been hosted by UFC APEX in Las Vegas, Nevada.
In collaboration with its American partner and distributor based in Los Angeles, Out of Order creates a special limited edition of 259 pieces (such as the event edition). This special edition is characterized by a dial apparently "standard", but that at night reveals the iconic octagon where the spectacular matches of this sport are held. It also features special customizations on the crown insert and screw-down case back.
Following a year of pandemic, with everything to rebuild - including distribution in physical stores, differences in the company are not lacking. In this regard Claudio Dalla Mora, strong of a thirty-year entrepreneurial experience, warmly invites Riccardo Torrisi ( head of the creative/commercial part -and undoubtedly the most inconsistent- of the brand ) to develop new markets, by any means -obviously lawful- he could have at his disposal.
Together, they then developed a new commercial expansion project, which in six months led to numerous new collaborations. In fact, they make agreements that lead to the introduction of the Out of Order World in Russia, Malaysia, the Baltic States and the Middle East.
In an activity such as Out of Order, where the variables that can mark their own destiny are now endless, the founders find an harmony and an inner strength that will lead them to embark on a new phase of this Dream, more planned and attentive to constant development.
On the occasion of July 4th is launched the third and last variant of the successful GHOST Series, this time even more extreme.
For the first time in the world Out of Order manages to stabilize rust making it an iconic part of the dial. The bezel in this case is clean, while the strap in coconut print is "hardly distressed", thus giving a unique look to this series, which is produced in just 41 pieces powered by the Swiss ETA 2824-2 movement, all sold out within just 24 hours, online only .
The world stops but Out Of Order resists and indeed implements e-commerce, investing in this additional SERVICE in terms of efficiency and collaborations.
Out of Order inaugurates a new era for the Company, launching the new site now ready for e-commerce, thus offering the possibility of buying their products in the most remote corners of the Planet. Strong attention is immediately paid to the order process, that, in 4 clicks can now be finalized; to the shipping service, which in a maximum of two working days reaches any part of the World.
The Customer Care and the international warranty service are at the forefront, so a new company branch is opened with dedicated resources that follows exclusively this distribution chain.
Out of Order continues the "GHOST" series, launched in 2018, presenting the World’s first watch with hand-aged "full lumen" dial, equipped with the Swiss ETA 2824-2 automatic movement.
For the first time ever, the Team works on the handcrafted aging of the internal components, leaving untouched the external part that is made of sandblasted 316L stainless steel. The challenge that OOO launches to its customers, is this time to "mistreat" their watches, so that they are the ones to give the worn look that has always characterized the brand, by the time.
Launch of two Limited Editions, in occasion of the Indipendence Day:
• Minuteman 2.0 – 13 pieces to celebrate the 13 colonies that first gained independence from the Motherland. Automatic Movement, Monochrome White Matte dial, vegetable tanned leather strap. Each piece is featured by the serial number, which from this edition is engraved on the steel crown, specially beforehand brushed and the name of the former colony of reference engraved between the lugs at 12 o'clock.
• Eagle – 100 pieces, inspired by American symbolism, we have drawn the head of an Eagle on the "frosted" dial, the body of which is then taken by printing it in fire in the vegetable tanned leather strap . The Red Bezel with a vintage-themed magazine numbering for this edition and automatic movement means that even this "style's exercise", is appreciated by the public and enters the collection of 100 people, within 12 hours of launch.
Peculiarity: the eagle, in low light conditions, brights blue.
To give uniformity to the presentation of its products, Out of Order renews its meeting room in order to look like the corners dedicated for the brand, at authorized retailers around the World. Simple, clear, genuine.
Presentation in Hong Kong of the exclusive Limited Edition for this market: "Dragone".
Partnering with partners for distribution in the Asian market, Out of Order launches the limited edition Dragone (50 pieces per color), which in fact depicts the mythological Sacred Animal half on the dial and half, fire-printed, on the strap, tone on tone with the corresponding coloring. This edition is even featured by the Miyota 8215 automatic movement, visible from the casebook with window -tone on tone- with the dial that is proposed here in 4 coloways, each one with only the number 8 printed.
Why the 8? Because it is the Asian sacred number, it brings good luck! In addition, in the mega skyscrapers of Hong Kong, there is no eighth floor, in the elevator you jump directly from floor 7th to floor 9th, just to preserve its mysticism.
44mm case and bronze buckle with the dragon in the minting, further characterizes this special model that differs from what has always been proposed by the Brand, which over the years has made the "Damaged" finishing, its own Company trademark.
Out of Order launches a new Limited Edition that calls Minuteman (the heroes who have relied in an essential way on American Independence), characterized by the colors of the American Flag. 51 pieces available, each engraved with a different state between the lower loops of the case.
For the first time, after 4 years from the presence of the brand in the States, begins a real rush to grab one. To date, we know with certainty that there is one of our loyal customer who managed to collect 32!
JCK 2018 – Mandalay Bay, Las Vegas – Nevada, USA
A trip to Nevada and California, with the initial purpose of attending the JCK, a renowned event known for its careful selection of brands, turns into an incredible journey that will give birth to the collections that Out of Order will launch at the end of 2019, but be patient. We’ll get there soon.
3 new collections are presented:
The evolution of the Chronograph line presented in 2014, revisited in an ultramodern key in terms of colors. Out of Order is among the first brands in the world to look at a more sustainable use of materials, in line with the company’s thinking in the phase of constant evolution. This collection is characterized by the use of straps with vintage look, vegetable microfiber designed and made specifically to contribute to the objective of reducing emissions. The whole thing is officially "Vegan Certified".
In consolidating ourselves, in order to welcome our partners from all over the world, we are expanding further. We present in this edition our Scorpione collection, characterized by models with 44mm diameter stainless steel case to which we apply military vegetable-tanned leather straps designed specifically to be comfortable and easy to use. Special attention, as per our custom, is paid to the aesthetics of the product.
Here we find colors at maximum saturation, dials that appear "burnt" by the sun and then for the first time ever reintroduce in the modern era this type of processing now considered by many obsolete, but no less fascinating. Claudio Dalla Mora and Riccardo Torrisi give an interview to Snap Italy, an authoritative Italian magazine that deals exclusively with companies producing certified Made in Italy products.
Out of Order is now also available in Hong Kong, where it enters into an exclusive distribution agreement with the most innovative and quality-conscious concept store chain on site - Drivepro. This collaboration will lead her over the years to create exclusive collections for this particular market.
In this regard, it launches its first collection of pocket watches, which it calls Calabrone - Pocket watch. To relalize this watch is inspired by the vintage of the 50s, when the watches still had the charm of the manual winding.
Out of Order joins the Hong Kong Chamber of Commerce in order to collaborate in the expansion of the brand’s development in the East.
Out of Order participates in the Italian Lifestyle Dubai Tradeshow, to introduce the brand in the Middle East and the Gulf countries. Also following this journey, the inspiration for one of the models of the most iconic collections of the brand will be born.
We will see it later, in the following years.
We are going to the States for the launch of the collaboration with Iron Bridge Watches. Out of Order presents the first model with bronze case equipped with automatic movement, dial and blue case back, double strap. This is followed by the creation of the "GHOST" collection, the first model with which Out of Order will start to use the collaboration of Switzerland ETA, in order to face a more demanding audience in terms of specific products.
An operation that will see exponentially increase the popularity of the brand in North America following the fastest sold out of its short but intense history, despite the higher price to the public than its average, as a result of the components used.
N.B: Risky operation, born as a result of a lost bet, in a whiskey bar in Queens. In the picture, Riccardo losing the bet with Chad Tsagris.
And so Out of Order puts the GHOST into production.
Indonesia and Singapore: launch of the 200-piece limited edition exclusive to the South East Asian market. Out of Order launches the first Chronograph specially aged with the "full lume" dial, thus combining classic style with the most modern technology.
Sold out in 3 days.
Baselworld, Basel, Switzerland: Out of Order continues its expansion and consolidates its relationship with Partners in North America and North Europe. Launches the Firefly 36mm collection, our line designed with wrists with more modest diameters and that winks at women’s fashion. Available in pastel colours, we are among the pioneers of this stylistic choice in the watchmaking industry.
Each piece is unique and irreplaceable, in keeping with our tradition.
Out of Order is presented at Pitti Uomo with several new products and new collections, such as the Croco Colection, still among the best Fashion Houses.
Out of Order presents itself at the MotorBikeExpo in Verona, thus entering the world of racing. More than a fair was a festival, but that’s also how you do team building, right?
Happy and carefree moments...
Without neglecting the primary objective.
From 15 to 21 December, OOO - OUT OF ORDER, gives you the chance to discover its collection of timepieces in an exclusive corner at La Rinascente in Milan, the most renowned department store in Italy. La Rinascente offers the best of Italian and international fashion and OOO - OUT OF ORDER has chosen the most suitable location to make your world live. To celebrate this new challenge, Tuesday, December 15, 2015, OOO - OUT OF ORDER, gives life to an opening event of the pop up store, together with customers, friends and Italian and foreign press.
Out of Order is main sponsor of Torneo Best of Golf Jesolo (Venice).
Riccardo Torrisi, as co-founder of Out of Order, is invited to the historic headquarters of Radio 105 (one of the first three Italian radio stations for listening), in order to tell how Out of Order was born and talk about future projects. Alvin and Dj Giuseppe officially become AmbassadOOOr.
OOO is travelling to Tokyo to meet Japanese partners and journalists.
Between an Izakaya, a must visit to Shibuya Crossing and a couple of Saké, the collaboration with BEGIN Magazine is born, which confirms us at the end of the year in the BEGIN BEST 100, where, this time, Out of Order is in first place. The lights and colors that fill our eyes, will be the main inspiration that will allow us to create in the following years, one of the most iconic collections of our brand.
At Baselworld, the world watch fair par excellence, we will be presenting ourselves in Basel, Switzerland, with a stand of one square metre.
We present our Torpedine collection that stands out from the aesthetic canons of the divers of the past, while maintaining the "vintage" spirit of Out of Order. This evolution is well received by our existing partners and makes us acquire new ones, allowing the expansion of the brand in new markets, such as South Korea, Indonesia and South America.
At the time a comment by a journalist summed it up: "I really enjoyed seeing you at Baselworld, you put more innovation and style in a square meter than many of the big watch companies in giant stands" - "I was really pleased to meet you at Baselworld, you have put more innovation you in a stand of one square meter than the most known of the industry in giant stands".
Needless to say, these are the things that confirmed that we were on the right path.
As a result of this success, Out of Order begins to establish itself in the Asian market, collaborating with the most prestigious department stores and brands of this magical continent, launching capsule collections and limited editions that literally sell out and quickly sold out.
Today we find them in the most popular reselling marketplaces, proposed at least 4 times the price mimimo to the public at which they were purchased at the time.
Out of Order launches the capsule collection created with Luisa Via Roma - Florence, a reference point for fashion and world design, since 1920. In doing so, it creates a connection never seen before in the Italian Territory, thus bringing definitively two worlds that in the following years will go hand in hand.
Out of Order is presented this year at Pitti Uomo in Florence in a totally new look, in terms of space and look. It transforms an exhibition space into a real living room of the 1920s, using period furniture and tools, in order to convey the message that is among the mantras of its philosophy.
Out of Order is not just about timing. Out of Order wants its products to tell a story.
Several personalities of the show that intrigued pass for a greeting. The funniest, undoubtedly Jimmy Ghione of Striscia.
For the occasion, our Venetian business, in order to emphasize its territoriality and origin, creates a line of Prosecco D.O.C.G. in which, in addition to quality, particular attention is paid to aesthetic care. The world’s first artificially aged bottle was born.
WE ARE CERTIFIED AS MADE IN ITALY, issued by the Customs and Monopolies Agency, pursuant to Art. 24 of Reg. EC No. 2913/1992.
We unexpectedly win the award as "Best Design Product of the Year" in Japan, where a jury of fashion/design experts gives us the third place on the 100 historical and emerging brands, most influential in the Asian market.
We introduce our brand in the American market, presenting ourselves at the Liberty Show in Las Vegas, receiving appreciation and starting to confront what would become our reference market in the following years.
Normally Las Vegas - Los Angeles is covered in 3 hours. Riccardo, at the end of the Fair, decides to go to Los Angeles, to visit the new dealers known there. He takes the wrong bus and arrives in Los Angeles only 12 hours later, after "getting lost" in the Mojave desert. By bus he knows what would later become the official partner for the development of OOO in the USA, and it still is today!
Launch of two new collections:
Automatic & Chronograph - always inspired by the iconic classics of the 60-70’s, but revised in a modern and strictly with the "damaged" effect, patented by us.
We start with the distribution, exclusively in Italy, at selected physical stores.
Our first collection Quartz 44mm and its first banner.
Definition of a first Prototype: steel case with a diameter of 44 mm aged by hand, rotating bezel brushed irregularly, mineral glass "tropicalized" from the inside, dial with indexes also antiqued by hand.
Miyota 2115 quartz movement.
Simple, reliable. Simplicity is synonymous with intrapendency, according to Out of Order.
The first objective, that is to create a watch that appeared worn by time, and at the same time unique not only in its kind but unique in fact thanks to the craftsmanship with which every single piece was worked, had been achieved.
The idea and the beginning of endless tests on how to age the 316L steel of the watch cases, taking as a basis iconic diver models and "antiquing" them manually. Dario the specialized technician, Claudio the one who makes ends meet, Riccardo the incoscente.
The trio so formed, gives life to something completely out of the ordinary, gives life to something never seen before.
Nasce Out of Order - Damaged in Italy.
And why Out of Order?
Because it is a contradiction, and because no one would ever dare to sign their products with a word that means the exact opposite of the purpose for which these products find space in everyday reality.
We confirm that they work really, and also well.
Otherwise, we wouldn’t be here to tell you..
Curiosity: The space dedicated to this operation, were the steps of a garage.
Our beginning, our origins.