OUR WORLD

Since 2013, OOO – Out of Order® has stood out in the watchmaking world for its bold and innovative vision. The idea was born from a personal challenge faced by co-founder Riccardo Torrisi: repairing a luxury watch without having the budget to do so. Inspired by items that become more fascinating over time—like faded jeans or worn leather jackets—a revolutionary concept took shape. Riccardo joined forces with Claudio Dalla Mora and Dario Ceolotto to create a brand that breaks the mold, reimagining the iconic timepieces of the ‘60s and ‘70s with a fresh, contemporary spirit.

This led to the birth of the first “damaged” watches—an entirely new concept in watchmaking, where a worn look becomes a mark of style and authenticity.

Damaged in Italy: The Essence of OOO – Out of Order®

Over the years, OOO – Out of Order® developed and patented its handcrafted Damaged in Italy finish—an exclusive treatment that gives 316L stainless steel cases and bracelets a distinctive, worn appearance. Each detail is hand-finished by expert artisans, making every timepiece one-of-a-kind. This innovative approach remains the beating heart of the brand, internationally recognized for its unique character and unconventional attitude.

The First OOO – Out of Order® Prototype: The Start of a Journey

May 2013 marked the debut of the very first OOO – Out of Order® prototype—a watch that embodied the brand’s defining philosophy: boldness, artisanal care, and authenticity. The goal was ambitious yet clear: to create a timepiece that looked like it had already lived a life, without compromising on quality or precision.

Key Features of the First Model
• Case: Hand-aged stainless steel, 44 mm diameter
• Bezel: Rotating, irregularly brushed
• Crystal: Internally tropicalized mineral glass
• Dial: Applied, artisanally aged indices
• Movement: Miyota 2115 – a reliable and simple quartz movement

2013–2023: Our First 10 Years Together

To celebrate its 10th anniversary in 2023, OOO – Out of Order® expanded its lineup with new collections also available in a classic version—featuring brushed 316L stainless steel in an elegant “never used before” finish.

Ultra Distressed
316L stainless steel undergoes the exclusive, patented OOO® “Damaged in Italy” finish for a lived-in look full of character and personality.
Ultra Brushed
A clean, classic option for those who prefer a more traditional style, featuring brushed stainless steel in an untouched, pristine finish.

Two different ways to wear and experience your watch—same exceptional quality that defines every OOO – Out of Order® model.

Commitment to Quality

OOO – Out of Order® is committed to offering high-quality products at accessible prices, using both Swiss and Japanese movements (Landeron, Seiko, Sellita, Miyota, Ronda) and a production system that upholds the highest standards of craftsmanship.

Guaranteed Uniqueness

Every OOO – Out of Order® watch is hand-finished. No two pieces are exactly alike. Don’t be afraid to wear it, scratch it, or live in it. OOO – Out of Order® watches don’t shy away from action—they celebrate it.

Global Expansion

After establishing a strong presence in Europe, OOO – Out of Order® expanded internationally to markets such as the United States, United Kingdom, China, the Middle East, and Southeast Asia. The brand is now available in over 80 physical retail locations and continues to see steady growth online.

Today – From an Idea Born in Veneto to a Global Community

We’re all over the world now, but we haven’t forgotten where we came from. Every OOO – Out of Order® watch carries a piece of that story. We’re not here to look perfect—we’re here to be authentic.

The journey is far from over.
Are you ready to be part of it?