NOT FOR SALE
OOO x PISA 1940
Out of Order®, an Italian brand founded in 2013 and renowned for its unconventional approach to watch design, proudly announces a prestigious collaboration with Pisa 1940, a historic Milanese company that is a reference point for high-end watchmaking and jewelry in Italy and worldwide.
DISCOVER
NOT FOR SALE
OOO x PISA 1940
Out of Order®, an Italian brand founded in 2013 and renowned for its unconventional approach to watch design, proudly announces a prestigious collaboration with Pisa 1940, a historic Milanese company that is a reference point for high-end watchmaking and jewelry in Italy and worldwide.
DISCOVER
This partnership introduces an exclusive service for Pisa 1940 customers: those who entrust their timepieces to the expert hands of Pisa 1940’s technicians will receive a temporary-use OOO - Out of Order® watch created specifically for this collaboration.
An Exclusive Design Between Tradition and Innovation
Each OOO - Out of Order® watch made for Pisa 1940 represents a perfect synthesis of vintage style, contemporary design and the brand’s distinctive “Damaged in Italy” finish, a patented hallmark of the Venetian company.
A distinctive feature is the absence of corporate logos on the dial replaced by the words “Not for sale” at 6 o’clock in SuperLuminova C3. The closed case back is engraved with the collaboration’s signature while the inner ring bears the phrase “Please, treat me bad,” symbolizing OOO - Out of Order®’s famous “Damaged in Italy” mantra. The design is completed with a soft, aged leather strap.
A Service That Adds Value to Waiting
This initiative is a concrete example of how two brands can collaborate to offer an innovative service that enhances every moment of the customer experience by transforming waiting time into added value.
Proud to Partner with @Pisa1940
“Our collaboration with Pisa 1940 is a source of great pride,” said Riccardo Torrisi, co-founder of OOO - Out of Order®. “We have conceived a model with bold and distinctive charm that reflects the values of both our companies: attention to detail, uncompromising quality and uniqueness.”
Riccardo Torrisi
Pisa 1940 Statement
“Pisa 1940 began as a workshop and technical assistance is therefore part of our DNA. That’s why we want to make the experience of those who entrust their watches to our care as enriching and enjoyable as possible, even through a courtesy watch that can be worn with ease and confidence while waiting to collect their own timepiece.”
Chiara Pisa, CEO of Pisa 1940
